Ethical Obligation - 1323 Words

THE CONCEPT OF ETHICAL OBLIGATION Name Institution Instructor Course Date The concept of ethical obligation Ethical obligations are rules and laws by which people are expected to live and adhere to in order to undertake a profession. Most professionals as George tenet belonged to professional organisations which, among other things, are able to discipline people for interfering in the ethical obligations and suspend or expel them from practice if the interference is serious enough. Identify four cross-coded ethical dilemmas facing former CIA Director George Tenet and assess their impact on his leadership abilities. There were many ethical dilemmas experienced by the former CIA Director George Tenet, among which†¦show more content†¦These strategies were often used to ensure that all the corporate undertakings were legal, ethical, and that they complied with all the approved regulatory guidelines and policies. Ethical strategies and plans are used to provide directions to ensure that developments are been undertaken both for individual and organizational outlook which are designed to be accomplished through the ethics programs and training of employees. Ethics strategies are also used as a means for overseeing and policing organizational undertaking, as taking this approach helps reduce both the rate of legal and ethical violations. And in situations where ethical programs are not in place, individual board members are held responsible for ethical laps es. Communication is another strategy that is used to assist in building a sustainable and ethical culture, and this method includes communicating behavioural expectations, training on compliance issues, expectations and resolution of already existing situations. Use of this method enhances compliance, and prevents both abuse and fraud, while adding to the organizations value and effectiveness. The statement of values strategy, which provides assistance in the communication and creation of organizations values, it also provides the needed guidance to the individuals within the agency. Furthermore, the use of the code of ethics underlines the importance of commitment toShow MoreRelatedThe Concept of Ethical Obligations1538 Words   |  6 PagesThe Concept of Ethical Obligations The Central Intelligence Agency The CIA (Central Intelligence Agency) is a civilian intellect agency. It is an execution of the government of the United States of America. More so, CIA is an executive organization that directly reports to the DNI (Director of Nation Intelligence) (White, 2008). Of note is that the agency is tasked with offering national security intellect evaluation to senior policy makers of the United States. It must be noted that intelligenceRead MoreThe Ethical Obligation Of Witness1237 Words   |  5 Pagesit overlooks all that can be gained when we bear witness to their stories. The Ethical Obligation to Witness Ideas from the French philosopher Emmanuel Levinas provide an ethical account of human interaction that is instrumental in elucidating the importance of bearing witness. In a text, entitled â€Å"Totality and Infinity: An Essay on Exteriority†, written in 1961, he asserts that individuals have an ethical obligation when interacting with one another. Levinas especially emphasizes the power of theRead MoreSafety : An Ethical Obligation1211 Words   |  5 PagesSafety: An Ethical Obligation For an engineer, safety is a full time job. As engineers, it is not only seen as fulfilling a social responsibility or an ethical obligation, but considered the top most priority in our line of duty. It is partially for this reason that design standards, codes and specifications have been established. These design standards serve as guidelines or insurance so to speak for an engineer to meet his or her legal obligations. However, at the end of the day it is the engineer’sRead MoreAn Ethical Perspective And Obligation1509 Words   |  7 PagesFrom an ethical perspective and obligation however, the autonomy and dignity of all individuals should also be taken into account and therefore respected (Van Camp, 2014). This should raise questions about what can potentially be implemented that would accommodate the regulations and requirements yet, respect the personal differences that accompany religious beliefs. For instance, in an effort to respect human autonomy and dignity, Illino is is trying to strike that balance. Although Illinois remainsRead MoreEthical Obligations in Business922 Words   |  4 PagesBusinesses include several responsibilities and objectives consisting ethical obligations of various parties. Business and ethics are related to each other; a business cannot succeed without sticking to good ethics. Currently, I am studying Business Administration with an emphasis in International Business. By pursuing this major, I hope to learn more about the business practices that take place in my home country as well as in other countries. To learn more about the business practices of otherRead MoreAn Ethical Perspective And Obligation1513 Words   |  7 PagesFrom an ethical perspective and obligation, however, the autonomy and dignity of all individuals should also be taken into account and therefore respected (Van Camp, 2014). This should raise questions about what can potentially be implemented that would accommodate the regulations and requiremen ts yet, respect the personal differences that accompany religious beliefs. For instance, in an effort to respect human autonomy and dignity, Illinois is trying to strike that balance. Although Illinois remainsRead MoreEthics And The Ethical Obligations Of The Researcher899 Words   |  4 Pagesacceptable and unacceptable behaviour. Business research is defined as the application of ethical standards to human actions in the exchange process. Ethical principles include Honesty, Objectivity, Integrity, Carefulness, Openness, Respect for Intellectual Property, Confidentiality. Ethics plays a very important role in many phases of the research process. As a researcher: Three stages involved in the ethical obligations of the researcher: 1) Before the Research Project: During this crucial period, theRead MoreEthical and Legal Obligations in Accounting1329 Words   |  6 Pageswith requirements of the Securities and Exchange Commission (SEC) and the regulations of the Public Company Accounting Oversight Board (PCOAB). This paper briefly explains the principles of financial accounting and how the deviation from ethical and legal obligations led to greater government oversight and the need for ethics training of future accounting professionals. Principles of Financial Accounting Since 1973, FASB has been the private sector organization designated to establish standards ofRead MoreThe Concept of Ethical Obligation Essays1309 Words   |  6 PagesThe concept of ethical obligation GEORGE Tenet and the Last Great Days of the CIA PADM 500: Modern Public Administration Identify four (4) cross-coded ethical dilemmas facing former CIA Director George Tenet and assess their impact on his leadership abilities. During George Tenet tenure as director of the Central Intelligence Agency, there were several ethical dilemmas he faced, among which most significantly were the violations of national and international human rightRead MoreHuman Ethical Obligations Of Animals864 Words   |  4 Pages â€Å"Like most people, I am conflicted about our ethical obligations to animals,† (Hal Herzog, ‘Animals like Us’, 2011). Everyone has a definition of abuse towards animals especially depending on the situation everyone asks the same questions, â€Å"When is it okay to hit an animal?† While training your animal? When they use your new laptop as a chew toy? Showing any signs of abuse towards animals can cause a lack of trust with the animal, can cause more harm than good, and show any psychological problems

Senior Synthesis I Believe in Hope - 545 Words

I can honestly say that I have never really believed anything about myself. I used to put all of that on my relationship with God because it was the easy thing to do. But, as I am transitioning into a new part of my life; moving away from family and friends, and figuring out my relationship with God, I am only beginning to understand myself. There has not been a moment in my life where I have had to seriously sit down and think about this subject, until now. I know I was meant for greater things besides sitting and eating food all day, and I know that I am not a completely worthless speck on the planet. But these are all things that I know, not necessarily what I believe about myself. I am unsure about everything and would rather just let life happen. I believe in others but I am at war with myself. To me, when you believe something about yourself, you are being held to certain standard that you will not always meet and ultimately setting yourself up for failure. If I believe I am a loving person and put that out into the universe, then it is expected of me to always be a loving person, when in reality, I am not. I am human and I am flawed. The fact that I am flawed could be the foundation of my beliefs. I believe that I am not perfect and so I have lived my life as such. But that does not mean I settle for anything less than perfection. No matter what it is; school, work, sports, relationships, I have always been determined to do and be the best I possibly can,Show MoreRelatedDigital Signal Processing936 Words   |  4 Pagesever. Now that I am on the threshold of embarking on a career that will encompass a major part of my adult life, I think it is natural that I veer towards Signal processing. As I look back, I feel that my natural inclination and excellence in mathematics from childhood has led me along this path. Digital Signal processing incorporates the use of mathematics to manipulate an information signal to modify or improve it in some way, fitting n aturally into my area of strength and interest. I graduated fromRead MoreThe Synthesis Of Semiconductor Devices982 Words   |  4 PagesThe synthesis of semiconductor devices in microelectronics and photonics applications has always fascinated me, and the field of developing electronic and photonic solid-state devices is a field that I find continuously interesting and rewarding. The physics behind these devices and their manufacturing are consistently setting new limits or allowing for new methods that produce useful applications. By embracing and driving research, industries which rely on evolving electronic devices and methodsRead MoreWhy I Am An Engineer926 Words   |  4 Pagesknowledge, analytical capability and problem-solving skills. I, Bhaskar Nayak am an Engineer in Information Science from Sapthagiri College of Engineering, a reputed institution under Visvesvaraya Technological University. I am applying for the admission to Master’s program in Business Intelligence and Analytics. The goal to pursue a career in the field of business has always been part of my plans since my early teen years. I believe that the interest I possess leads to continuous learning process. As anRead MoreThe Role Of Volunteers For Non Profit And For Profit Organizations978 Words   |  4 Pagesboth for-profit, and not-for-profit organizations, including examining their influences on organizational leadership. Volunteers play a major part in both for-profits, and nonprofit organizations decision-making processes. These silent stakeholders, as I refer to them, are often overlooked. However, most organizations utilize volunteer skills to influence and promote a healthy working relationship that benefits both the organizations and the communities they served. Volunteers willingly give their timeRead MoreThe growing relevance of Chemical Engineering in today’s world, from energy oil industries to900 Words   |  4 Pagestime when I was in school. We had a young and enthusiastic t eacher who took us on field trips and visits to science fairs and museums. This nascent interest has only burgeoned through my years in school and high school, as I have learnt more about the subject. In the long run, I see myself as a part of a leading research group, either as a faculty member or in the RD department of an organisation contributing my bit to the field of Chemical Engineering. As a research scientist, I hope to make aRead MoreSynthesis Essay : The Ohio State University1021 Words   |  5 PagesSynthesis Essay: Jim Tressel MSgt Greg Frank Air Force Senior Noncommissioned Officer Academy Jim Tressel The Ohio State University is home to one of the best college football teams in America. The university has a rich history where several famous players and coaches have emerged. One famous coach in particular is Jim Tressel, who coached at Ohio State from 2001 until 2011. During his tenure, he had a winning record that came to an abrupt end as a result of multiple ethicsRead MoreEssay about In Search of Virtue in Honors1668 Words   |  7 Pagespeers, teachers, and examiners.† In light of Aristotelian and neo-Aristotelian thought on friendship, virtue and practical wisdom, this discussion will first examine how an ideal seminar promotes student virtues and then proceed to evaluate an e-mail I wrote in response to an imperfect seminar. Aristotle contends that friendship is instrumental for acquiring and maintaining moral excellence: †¦the friendship of good men is good, and it increases with their meetings. Also, it seems, they becomeRead MoreManagement and Change5206 Words   |  21 PagesConsequently, organisational change cannot be separated from organisational strategy, or vice versa (Burnes, 2004; Rieley and Clarkson, 2001). Due to the importance of organisational change, its management is becoming a highly required managerial skill (Senior, 2002). Graetz (2000: 550) goes as far as suggesting ‘Against a backdrop of increasing globalisation, Correspondence Address: Rune Todnem By, Queen Margaret University College, Corstorphine Campus, Edinburgh EH12 8TS, UK. Email: rby@qmuc.ac.uk 1469-7017Read MoreA Research Study On Lyme Disease3615 Words   |  15 PagesThomas Porter and I am a rising senior at Hilliard Davidson High School. In the near future, I hope to attend Ohio State University, Johns Hopkins University, or University of Pennsylvania and study neuroscience or biomedical engineering. Currently, I am trying to build my background in biomedical sciences and meet people with similar interests as me through the Mechanisms of Human Health and Disease class. I hope to someday become a physician-scientist researching neuroplasticity. I chose to studyRead MoreErikson Theory2711 Words   |  11 PagesErikson’s psychosocial stages of development Hope: Trust vs. Mistrust (Infants, 0 to 1 year) * Psychosocial Crisis: Trust vs. Mistrust * Virtue: Hope The first stage of Erik Eriksons theory centers on the infants basic needs being met by the parents. The infant depends on the parents, especially the mother, for food, sustenance, and comfort. The childs relative understanding of world and society come from the parents and their interaction with the child. If the parents expose the child

Post Traumatic Stress Disorder ( Ptsd ) - 849 Words

Post Traumatic Stress Disorder You would love to believe since you just served years of fighting that war is over when your boots touch home soil again. In 2009, more U.S. troops were hospitalized for mental health disorders than for battle wounds or other injuries. (Law horn, Pg 22.). You might of heard of PTSD which stands for post traumatic stress disorder, also know as, Shell shock. PTSD is a mental health condition that is triggered by a repugnant unpleasant event that has occurred to you at least once in your life time. Not everyone will leave the war experiencing PTSD but some unfortunately will. However luckily for them there are way to go for treating it. You may need to be aware for preparing life at home after the war zone. Know that you are not alone going into this war or even after war. You can learn what triggers and symptoms of PTSD, Steps to getting help, and how PTSD will affect your life at home. Most people who develop PTSD get better but 1 out of 3 people will n ot. The main symptom of PTSD is reliving the traumatic experience through flashbacks and nightmares. Other symptoms include soldiers avoiding situations, people or conversations that would remind them of the trauma. They tend to avoid memories by becoming numb, distant, or stop showing love towards others. Which is extremely tough on the families and friends. Hobbies, such as sports, that may have been a favorite activity before, may not be compelling anymore. The person may also show signsShow MoreRelatedPost Traumatic Stress Disorder ( Ptsd )990 Words   |  4 PagesPost-Traumatic Stress Disorder Post-traumatic stress disorder is a common anxiety disorder characterized by chronic physical arousal, recurrent unwanted thoughts and images of the traumatic event, and avoidance of things that can call the traumatic event into mind (Schacter, Gilbert, Wegner, Nock, 2014). About 7 percent of Americans suffer from PTSD. Family members of victims can also develop PTSD and it can occur in people of any age. The diagnosis for PTSD requires one or more symptoms to beRead MorePost Traumatic Stress Disorder ( Ptsd )1471 Words   |  6 PagesRunning head: POST-TRAUMATIC STRESS DISORDER 1 Post-Traumatic Stress Disorder Student’s Name Course Title School Name April 12, 2017  Post-Traumatic Stress Disorder Post-traumatic stress disorder is a mental disorder that many people are facing every day, and it appears to become more prevalent. This disorder is mainly caused by going through or experiencing a traumatic event, and its risk of may be increased by issuesRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1401 Words   |  6 PagesAccording to the Mayo-Clinic Post Traumatic Stress Disorder, commonly known as PTSD is defined as â€Å"Post-traumatic stress disorder (PTSD) is a mental health condition that s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event† (Mayo Clinic Staff, 2014). Post Traumatic Stress disorder can prevent one from living a normal, healthy life. In 2014, Chris Kyle playedRead MorePost Traumatic Stress Disorder ( Ptsd )1198 Words   |  5 Pages Post-traumatic stress disorder(PTSD) is a mental illness that is triggered by witnessing or experiencing a traumatic event. â€Å"PTSD was first brought to public attention in relation to war veterans, but it can result from a variety of traumatic incidents, such as mugging, rape, torture, being kidnapped or held captive, child abuse, car accidents, train wrecks, plane crashes, bombings, or natural disasters such as floods or earthquakes(NIMH,2015).† PTSD is recognized as a psychobiological mentalRead MorePost Traumatic Stress Disorder ( Ptsd )1423 Words   |  6 Pages Mental diseases and disorders have been around since humans have been inhabiting earth. The field of science tasked with diagnosing and treating these disorders is something that is always evolving. One of the most prevalent disorders in our society but has only recently been acknowledged is Post Traumatic Stress Disorder (PTSD). Proper and professional diagnosis and definitions of PTSD was first introduced by the American Psychiatric Association(APA) in the third edition of the Diagnostic andRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1162 Words   |  5 PagesSocial Identity, Groups, and PTSD In 1980, Post Traumatic Stress Disorder (PTSD,) was officially categorized as a mental disorder even though after three decades it is still seen as controversial. The controversy is mainly founded around the relationship between post-traumatic stress (PTS) and politics. The author believes that a group level analysis will assist in understanding the contradictory positions in the debate of whether or not PTSD is a true disorder. The literature regarding this topicRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1550 Words   |  7 PagesPost Traumatic Stress Disorder â€Å"PTSD is a disorder that develops in certain people who have experienced a shocking, traumatic, or dangerous event† (National Institute of Mental Health). Post Traumatic Stress Disorder (PTSD) has always existed, PTSD was once considered a psychological condition of combat veterans who were â€Å"shocked† by and unable to face their experiences on the battlefield. Much of the general public and many mental health professionals doubted whether PTSD was a true disorder (NIMH)Read MorePost Traumatic Stress Disorder ( Ptsd )944 Words   |  4 Pageswith Post-traumatic stress disorder (PTSD Stats). Post-Traumatic Stress Disorder is a mental disorder common found in veterans who came back from war. We can express our appreciation to our veterans by creating more support programs, help them go back to what they enjoy the most, and let them know we view them as a human not a disgrace. According to the National Care of PTSD, a government created program, published an article and provides the basic definition and common symptoms of PTSD. Post-traumaticRead MorePost Traumatic Stress Disorder ( Ptsd )1780 Words   |  8 Pagesmental illnesses. One such illness is post-traumatic stress disorder (PTSD). Post-traumatic stress disorder is a mental illness that affects a person’s sympathetic nervous system response. A more common name for this response is the fight or flight response. In a person not affected by post-traumatic stress disorder this response activates only in times of great stress or life threatening situations. â€Å"If the fight or flight is successful, the traumatic stress will usually be released or dissipatedRead MorePost Traumatic Stress Disorder ( Ptsd )1444 Words   |  6 PagesYim – Human Stress 2 December 2014 PTSD in War Veterans Post Traumatic Stress Disorder (PTSD) is a condition that is fairly common with individuals that have experienced trauma, especially war veterans. One in five war veterans that have done service in the Iraq or Afghanistan war are diagnosed with PTSD. My group decided to focus on PTSD in war veterans because it is still a controversial part of stressful circumstances that needs further discussion. The lifetime prevalence of PTSD amongst war

The Effects Of Reinforcement On Treating Disorders And...

The use of reinforcement has been shown in multiple studies in treating disorders such as anxiety and substance use. It is most commonly used during behavioral cognitive therapy to change people s way of thinking and actions. The outcomes of reinforcement in these treatments have shown an overall positive effect with the disorder being shown at a lesser degree or disappearing completely. Reinforcement is described as the process by which a stimulus increases the probability that a preceding behavior will occur again according to the Essentials of Understanding Psychology, 10th Edition, by Robert Feldman. Different researchers have used varying techniques of reinforcement to best suit a subject or experiment. There is positive†¦show more content†¦Through thorough research, I have found that reinforcement in actuality has been known to better adjust an individual s behavior in a positive light when it comes to treating disorders. Most commonly reinforcement has helped address effectively social and behavioral issues. An anxiety disorder is described as the occurrence of anxiety without an obvious external cause that affects daily functioning. It occurs in four major forms panic disorder, phobic disorder, generalized anxiety disorder, and obsessive-compulsive disorder. In a research study by Phillip Kendall in 1994, an investigation on psychosocial treatment with forty-seven children aged nine to thirteen with anxiety disorders was done. Kendall felt this particular study was important because adults were mostly likely to seek help for the child who behaves aggressively while overlooks the child that showed inadequate social skills. Mostly due to the fact that children were normally anxious about several aspects of life and saw anxiousness as part of a regular function in their children. Though anxiety is a natural process in children it becomes a serious issue when it negatively impacts a child development and in turns causes psychological distress for the child as they progress into adulthood. I n Kendall s study, he compared a sixteen session cognitive-behavioral treatment group with a

Mktg 2101 Red Bull Case Study Free Essays

MKTG 2101 Consumer Behaviour Case Study -Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. We will write a custom essay sample on Mktg 2101 Red Bull Case Study or any similar topic only for you Order Now Red Bull also use geography, identifying mainly university students and urban professionals who needed an ‘energy boost’ throughout their busy schedules and activities. Mateschitz’ strategy aimed to target opinion leaders, believing that â€Å"the authority of one alpha bee can influence the buying habits of hundreds†. The Red Bull segmentation strategy also has an important psychographic component, particularly focussing on young people with attitudes, perceptions and lifestyles that are consistent with risk taking, fast paced and energetic behaviours; highlighted with the company motto â€Å"No Red Bull, No Wings†. In order to continue to succeed, I believe that Red Bull must optimise opportunities in the growing economies of India and China. With greater economic freedoms and increased population growth in the middle class there are millions of young people falling into an attractive demographic for the Red Bull product. These young people will be the opinion leaders of the future in their countries, therefore holding the key for a success. Ways in which the company can expand its current activities to begin the process will lie in the correct marketing strategies; in particular I believe that the continued sponsorship of extreme events in these regions will be the perfect way to introduce young people to the product in an exciting new way. . How does Red Bull arouse the motivations of customers to purchase its energy drinks? Red Bull and Mateschitz explain â€Å"we are always looking for a more creative, different point of view† (Dolan 2005) to promote and present the product to the customer. This attitude is consistent with the brand personality and the image of its customers. It is for this reason that the comp any aligns itself with the young male – fast paced and energetic, interested in extreme sports, risky behaviour and never satisfied with the last thrill. The company too, is never satisfied, continuing sponsorship of extreme sports, owning Formula 1 racing teams and even developing its own sports such as BMX bike riding, Kite Boarding, Freeskiing, paragliding and more! The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis. The company has also attempted a viral marketing strategy, in order to get the product to the consumer in a cheap and effective way. However, these efforts are also well calculated, for example, the drivers of the Red Bull VW Beetle are generally extremely good looking females aged 19 – 28 years, attractive and corresponding for the targeted young male. 3. Describe the brand personality of Red Bull. Why do you think the concept of brand personality is so important to Red Bull? Brand personality allows the consumer to develop a meaningful attachment to the product. People do not develop meaningful, long lasting relationships with the thing itself, it is when the consumer is able see the product with a certain persona, with feeling and meaning; it is then that the relationship develops and potentially blossoms. Red Bull and Mateschitz understand this and have created a brand personality that embodies excitement, energy and exhilaration, â€Å"Red Bull isn’t a drink, it’s a way of life†. People are overwhelmed with the image, the amazing aura around the events and the excitement created by the athletes. Young people feel the product, the brand and the colours when they see these competitors doing the amazing things that they aspire to, enshrouded with the simple colours of silver and blue. A clean, refined image burned into their brain, connected to the memories of thrilling moments when their heart was pumping, hands were sweating and adrenalin was frantically pulsating through their bodies. By creating these experiences for their consumer Red Bull are facilitating the development of important relationships with their product. In my opinion, maintaining brand personality and relationships is imperative for Red Bull. Mateschitz himself states, â€Å"We don’t bring the product to the people. We make it available and those who love our style come to us† highlighting his acknowledgement of the importance of people aligning themselves with the brand personality and developing a meaningful and long lasting relationship with the Red Bull product References * Dolan, K. (2005). The Soda With Buzz. Forbes. com http://www. forbes. com/global/2005/0328/028 print. html * Sciffman, L. , O’Cass, A. , Paladino, A. , D’Alessandro, S. and Bednall, D. 2011. Consumer Behaviour, 5th Edition. Pearson Prentice Hall: Australia * Gschwandtner, G. (2004). The Powerful Sales Strategy Behind Red Bull. Selling Power. September. http://www. sellinpower. com How to cite Mktg 2101 Red Bull Case Study, Free Case study samples Mktg 2101 Red Bull Case Study Free Essays MKTG 2101 Consumer Behaviour Case Study -Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. We will write a custom essay sample on Mktg 2101 Red Bull Case Study or any similar topic only for you Order Now Red Bull also use geography, identifying mainly university students and urban professionals who needed an ‘energy boost’ throughout their busy schedules and activities. Mateschitz’ strategy aimed to target opinion leaders, believing that â€Å"the authority of one alpha bee can influence the buying habits of hundreds†. The Red Bull segmentation strategy also has an important psychographic component, particularly focussing on young people with attitudes, perceptions and lifestyles that are consistent with risk taking, fast paced and energetic behaviours; highlighted with the company motto â€Å"No Red Bull, No Wings†. In order to continue to succeed, I believe that Red Bull must optimise opportunities in the growing economies of India and China. With greater economic freedoms and increased population growth in the middle class there are millions of young people falling into an attractive demographic for the Red Bull product. These young people will be the opinion leaders of the future in their countries, therefore holding the key for a success. Ways in which the company can expand its current activities to begin the process will lie in the correct marketing strategies; in particular I believe that the continued sponsorship of extreme events in these regions will be the perfect way to introduce young people to the product in an exciting new way. . How does Red Bull arouse the motivations of customers to purchase its energy drinks? Red Bull and Mateschitz explain â€Å"we are always looking for a more creative, different point of view† (Dolan 2005) to promote and present the product to the customer. This attitude is consistent with the brand personality and the image of its customers. It is for this reason that the comp any aligns itself with the young male – fast paced and energetic, interested in extreme sports, risky behaviour and never satisfied with the last thrill. The company too, is never satisfied, continuing sponsorship of extreme sports, owning Formula 1 racing teams and even developing its own sports such as BMX bike riding, Kite Boarding, Freeskiing, paragliding and more! The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis. The company has also attempted a viral marketing strategy, in order to get the product to the consumer in a cheap and effective way. However, these efforts are also well calculated, for example, the drivers of the Red Bull VW Beetle are generally extremely good looking females aged 19 – 28 years, attractive and corresponding for the targeted young male. 3. Describe the brand personality of Red Bull. Why do you think the concept of brand personality is so important to Red Bull? Brand personality allows the consumer to develop a meaningful attachment to the product. People do not develop meaningful, long lasting relationships with the thing itself, it is when the consumer is able see the product with a certain persona, with feeling and meaning; it is then that the relationship develops and potentially blossoms. Red Bull and Mateschitz understand this and have created a brand personality that embodies excitement, energy and exhilaration, â€Å"Red Bull isn’t a drink, it’s a way of life†. People are overwhelmed with the image, the amazing aura around the events and the excitement created by the athletes. Young people feel the product, the brand and the colours when they see these competitors doing the amazing things that they aspire to, enshrouded with the simple colours of silver and blue. A clean, refined image burned into their brain, connected to the memories of thrilling moments when their heart was pumping, hands were sweating and adrenalin was frantically pulsating through their bodies. By creating these experiences for their consumer Red Bull are facilitating the development of important relationships with their product. In my opinion, maintaining brand personality and relationships is imperative for Red Bull. Mateschitz himself states, â€Å"We don’t bring the product to the people. We make it available and those who love our style come to us† highlighting his acknowledgement of the importance of people aligning themselves with the brand personality and developing a meaningful and long lasting relationship with the Red Bull product References * Dolan, K. (2005). The Soda With Buzz. Forbes. com http://www. forbes. com/global/2005/0328/028 print. html * Sciffman, L. , O’Cass, A. , Paladino, A. , D’Alessandro, S. and Bednall, D. 2011. Consumer Behaviour, 5th Edition. Pearson Prentice Hall: Australia * Gschwandtner, G. (2004). The Powerful Sales Strategy Behind Red Bull. Selling Power. September. http://www. sellinpower. com How to cite Mktg 2101 Red Bull Case Study, Free Case study samples

Waffle Business-Plan free essay sample

We are presenting you a whole new product, unknown in the States, at least not in the form we offer it. Right now you may think that this is going to be the same as millions of other products but what if we tell you that with a very small investment, you can make hundreds of thousands of dollars? Not possible? Well, take a few moments to go through the next pages and we assure you that at the end, you’ll be convinced! . The Product We would like to introduce you to the Sweet Belgian Waffle. For almost a 1000 years, the sweet Belgian waffle is a success. It got it’s contemporary form in AD 1200 when a smith invented a new baking tin. Because his new form looked like a honeycomb, he called it â€Å"wafel† (= waffle) because â€Å"waffle† in French meant â€Å"honeycomb†. Now, 800 years later, they’re sold in numerous outlets all over the world, from Europe over Asia to South America. And when you think about it, that’s not even so surprising†¦ 2. 1 Brand Name The waffles are called Sweet Belgian Waffle because, in contrast to the Belgian waffles everybody knows, they contain sugar. The Belgian waffles are in fact Brussels waffles and the Sweet Belgian Waffles are the Liege waffles which is a total different thing. In America the Brussels waffles are served as breakfast together with eggs, bacon or sweets like strawberries, whipped cream†¦ The Sweet Belgian Waffle however is served on its own, possibly with toppings but nothing else. So, because it’s a Belgian Waffle but made with pearl sugar, we call this the Sweet Belgian Waffle. . 2 Styling The size of a Sweet Belgian Waffle is 6 x 4 ? inches and it’s approximately 1. 3 inches thick and it weighs approximately 5 oz. A Sweet Belgian Waffle can be distinguished from a Belgian waffle by the number of holes, namely 24. It has a firm structure but because the dough is light it’s easy to eat. The firm structure is perfect to allow it to be served with toppings going from ice cream to chocolate to whipped cream,†¦ 3 2. 3 Quality The quality of both the iron and the dough is very high. The dough mix is directly imported from Belgium where it is made conform a long tradition of inheritance from father to son for over 60 years. It has a shelf life of 14 months and it is transported in the best possible conditions to ensure that the product arrives here as it would have been made here. Because the waffles are being made on the spot, the timeframe between making the dough and baking the waffles is very little. However, it is possible that you make the dough, bake the waffles in advance and heat them up later on, especially when you still had some dough at the end of the previous day, but this doesn’t cause any problems. After heating the waffle up for 30 seconds, it is ready to be served and will taste as fresh as it would have been made on the spot. The waffle irons are handmade in Belgium. They’re pure craftsmanship. We have two versions, the â€Å"A57† which is a 4 waffle iron and the â€Å"L26† which is a 2 waffle iron. Our waffle irons are patented and are conform to the rules of the National Sanitation Foundation. The irons are made from cast iron, in contrast to the machines in the USA which are made from aluminium. The advantage of cast iron is that it contains the heat and as a result, the waffles are baked. Aluminium however loses heat so after the first couple of waffles they aren’t baked anymore but more boiled which gives them a lesser nice taste. The heating of our irons is transported through a copper plate which has the advantage that the heating is spread equally over the whole baking plate so the waffles are equally heated and browned 2. 4 Safety Whenever you’re dealing with hot products, there is a possibility that someone hurts him- / herself. However, as mentioned before, our waffle irons are conform to the NSF regulation which means that they have been approved and recognized as safe for the American market. The critical parts of the iron are covered in Bakelite which is a nonconductive and heat-resistant material and therefore, irrespective of the temperature of the iron, it won’t heat up. 4 Of course, people can’t be cautious enough so, with every iron, we provide insulated gloves and in the manual we included a non exhaustive list of the dangers. On top of the NSF regulation, our electric components carry the UL certification mark for the US. This means that the UL, â€Å"Underwriters Laboratory†, has tested it and that it meets their requirements for safety. . 5 Packaging The waffle irons are transported in wooden boxes. The dough is packed up in different materials to assure that they are transported in the best possible way. 2. 6 Warranty Because we know our irons are from the best material we offer a 20 year warranty on the baking plates. The electric components have a one year guarantee. 2. 7 Maintenance The maintenance of the irons is very easy. The only thi ng that has to be done is clean it every day after the waffles are made. This takes only 15 min and is easy as pie. The cleaning ensures that the waffles keep their high level of quality so it is absolutely imperative that the cleaning is done properly. 2. 8 Accessories and services We have manuals available of†¦. Of course, we provide you with information going from setting up the iron to baking the waffles to what to do when there’s a problem. If you have any questions concerning the product, don’t hesitate to contact us, RH-International. RH-International 2 Eagle Nest Lane Long Valley, NJ 07853 Tel. 908 684 1998, Fax. 908 684 1112 e-mail: [emailprotected] com Web: www. rh99-international. com 5 3. Market – Analysis The market is fairly new. There exist Belgian Waffles but they are served with eggs, bacon,†¦ as breakfast. The Sweet Belgian Waffle however can be served at any time and you don’t have to sit down to eat it, you can easily walk around with it. Because the Sweet Belgian Waffle is totally new in America, the possibilities to exploit the market are countless. You don’t have to segment to a niche market, you can do whatever you think is best. At the moment there is no substitute, so when the customer wants to eat a Sweet Belgian Waffle, they have only one place to go to, yours. . SWOT – Analysis 4. 1 Waffles Strengths delicious simple huge profit great aroma can be sold 24/7 no â€Å"waste† everywhere where there are a lot of people, it’ll be a success toppings Opportunities increase in sales in combination with other products like ice cream, toppings,†¦ Threats Weaknesses 6 4. 2 Dough mix Strengths fresh e asy to prepare can be done in advance great aroma no â€Å"waste† firm, easy to use made conform a long inheritance from father to son for over 60 years Opportunities Threats Weaknesses 4. 3 Waffle Iron Strengths patented conform NSF UL certification mark for electric components cast iron 20 year warranty on baking plates one year warranty on electric components Opportunities Threats Weaknesses You may think we’re vain and unrealistic when we’re not listing any weaknesses or threats but it’s just because we didn’t find any. 7 5. Numbers The irons are the tools for making the waffles which are the real money-makers. This makes that the initial investment is very low, $2. 300 for the 2 waffle iron, $3. 300 for the 4 waffle iron. The biggest investment is finding the good location. Every location where lots of people are passing by is good. The more people that pass by the better because 10% will buy a waffle. A. Making the dough yourself 5. 1 L26 (2 waffle iron) Store # waffles Day 10h 12h Week (7 days) 10h 12h Month (4 weeks) 10h 12h Year (12 months) 10h 12h 67. 200 80. 640 $292. 320 $350. 784 $57. 120 $68. 544 $235. 200,00 $282. 240,00 5. 600 6. 720 $24. 360 $29. 232 $4. 760 $5. 712 $19. 600,00 $23. 520,00 1. 400 1. 680 $6. 090 $7. 308 $1. 190 $1. 428 $4. 900,00 $5. 880,00 200 240 $870 $1. 044 $170 $204 $700,00 $840,00 Revenue* Expenditures Profit Suggested retail price: $3. 75 / waffle + $0. 75 / topping Calculation: 8/10 takes topping * Baking 2 waffles takes 3 minutes, handling included Note: from the final profit calculation you have to deduct the initial investment for the waffle iron, the rent and the taxes. This calculation gives you an idea about the profits investing in a 2 waffle iron can yield. 8 B. Ready-made waffles We have a new proposal made f or you: when you take our ready-made waffles, you only need to heat them up for 20 seconds and you don’t need as much place as you would when you want to bake them yourself. Plus, when you have a line of 20 people and want to bake the waffles yourself, they have to wait half an hour!!! If you use our ready-made waffles, they only have to wait 20 seconds. Of course, that is with one 2 waffle iron, if you have two irons, that halves the time and you can serve up to 12 waffles a minute. 5. 2 L26 (2 waffle iron) Store # waffles Day 10h 12h Week (7 days) 10h 12h Month (4 weeks) 10h 12h Year (12 months) 10h 12h 67. 200 80. 640 $292. 320 $350. 784 $84. 000 $100. 800 $208. 320,00 $249. 984,00 5. 600 6. 720 $24. 360 $29. 232 $7. 000 $8. 400 $17. 60,00 $20. 832,00 1. 400 1. 680 $6. 090 $7. 308 $1. 750 $2. 100 $4. 340,00 $5. 208,00 200 240 $870 $1. 044 $250 $300 $620,00 $744,00 Revenue* Expenditures Profit Note: the only thing you have to do is heat the waffle up in the iron for 20 seconds 9 (2 waffle iron) Fair # waffles Day 10h 12h Week 10h 12h 10 days 10h 12h 12. 000 14. 400 $52. 200 $62. 640 $15. 000 $18. 000 $37. 200 $44. 640 8400 10. 080 $36. 540 $43. 848 $10 . 500 $12. 600 $26. 040 $31. 248 1200 1440 $5220 $6264 $1500 $1800 $3720 $4664 Revenue Expenditures Profit * Suggested retail price: $3. 75 / waffle + $0. 5 / topping Calculation: 8/10 takes topping * Heating up takes 20 seconds Note: From the final profit calculation you have to deduct the rent for your location and the cost of your stand. This calculation is based on ready-made waffles only. 10 Mall / train station / †¦ Each shopping mall has different numbers of visitors a day, week,†¦ Also, each shopping mall has a different rent. In the next calculation we left out the rent. We think that 250 waffles a day is realistic. In the Palisades mall, the three women sell 300 waffles a day from Monday till Thursday and 1200 a day from Friday till Sunday. For the time from Friday till Sunday we think that 1000 waffles a day isn’t exaggerated, of course it depends on how busy the mall is, how many people pass by. Monday Thursday 1* Day 12h 300 $1. 305 $375 1. 000 2* 3* 1 Friday Sunday 2 3 $4. 350 $1. 250 Week 12h Month 12h Year 12h 57. 600 $250. 560 $72. 000 144. 000 $626. 400 $180. 000 4. 800 $20. 880 $6. 000 12. 000 $52. 200 $15. 000 1. 200 $5. 220 $1. 500 3. 000 $13. 050 $3. 750 *1 = # waffles 2 = revenue 3 = expenditures 11 Total 1 Day 600 2 $2. 610 3 $750 Profit 2–3 $1. 860 Week 4. 200 $18. 270 $5. 250 $13. 020 Month 16. 800

For International Baccalaureate Language Essay Example For Students

For International Baccalaureate Language Essay Throughout a persons life, one usually encounters numerous forms of adversity instigated by others, their surroundings, and his or herself. It is these encounters which allow a person to obtain a deeper understanding of his or her over-all purpose in life, sometimes referred to as the hour of consciousness or the hour of enlightenment (Camus, The Myth of Sisyphus 89; Hesse 34). This notion remains true within Albert Camus The Stranger and Hermann Hesses Siddhartha as the protagonists of each novel journey towards self-discovery. The protagonist in The Stranger has to come to terms with his life in order to reach the hour of consciousness. In Siddhartha, the protagonist must overcome the thirst for knowledge along his journey towards the hour of enlightenment. In both works, the protagonists of the novels are forced to struggle through various life-altering conflicts within society, nature, and themselves in order to reach the point at which they reach full understanding of the mean ing and purpose of their lives. Within both novels, the protagonists struggle against societal conventions as they try to make sense of their own lives. The Stranger portrays the protagonist Meursault as an outsider due to his unique outlook on life and inability to understand his society. As the novel opens, Meursault attends his mothers funeral, where he shows very little grief. Meursault is, in fact, annoyed by those around him who do show their grief and wishe didnt have to listen to anymore (Camus, The Stranger 10). While Meursault reacts to his mothers death in the way that is most natural to him, nonchalant indifference, it is not acceptable for society which demands some visible form of sadness. Towards the end of the novel, Meursault is put on trial for murder and meets with his lawyer where the two begin to discuss Meursaults mothers death. Meursault explains, he probably did love , but that didnt mean anything, all normal people wish their loved ones were dead (Camus, The Stranger 65). Within society it is normal for one to wish that a loved one does not suffer through a painful, life-threatening situation, however, Meursault instead wishes for his mothers death due to the annoyance she once posed. Although Meursault is being completely honest with his lawyer and is alluding to a common thought, he phrases it incorrectly and further alienates himself from society. Similarly, within Siddhartha, Siddhartha embarks on a journey of self discovery, away from the path of society. Siddhartha is unfulfilled living amongst the Brahmins and one day asks his fathers permission to join the travelling ascetics, the Samanas. His father refuses because the Samanas lead a life-style so different from the one society demands, however, he soon allows Siddhartha to leave after realizing that he already left him (Hesse 12). Siddharthas spiritual beliefs and desire to obtain enlightenment force him to alienate himself from society in order to achieve his goal. Years later, however, Siddhartha leaves the Samanas and travels to a nearby town where he works as a businessman under the merchant Kamaswami. Although Siddhartha leads a life among society, he still remains apart from it and holds on to his spiritual beliefs. Siddhartha play with the people around him, deriv amusement from them, but with his real nature he not there (Hesse 71). After a number of years i n the town, however, Siddhartha becomes caught up in Samsara, the everyday cycle of life, and returns to the river. Once again, Siddhartha must ostracize himself from society in order to find his way on the path to enlightenment. Meursault and Siddhartha also experience encounters with their environs which lead them to alter their views on life as well as discover the true nature of the world. Meursault experiences his first existential moment while at the beach as the suns brutal force causes him to awaken from a lifetime of living in the moment and realize the repercussions of his actions. While at the beach Meursault gets involved in a confrontation with an Arab. Although Meursault realizes that killing the Arab will bring about numerous ill-fated consequences, he is unable to make a positive decision due his many years of going with the flow of life (Camus, The Stranger 58). The suns harsh blinding and disorientating effects also lead Meursault to kill the Arab despite his reservations. Meursault is overwhelmed because the whole beach, throbbing in the sun, s pressing on back the sun s starting to burn cheeks It s this burning, which ma move forward and kill the Arab (Camus, The Stranger 58-59). Whil e this beach encounter leads to Meursaults downward spiral, it also brings him closer to self-knowledge and the hour of consciousness because his decision serves to change the direction of his life. .ufca1267703ddc7a1b9061b7d5ddd94b5 , .ufca1267703ddc7a1b9061b7d5ddd94b5 .postImageUrl , .ufca1267703ddc7a1b9061b7d5ddd94b5 .centered-text-area { min-height: 80px; position: relative; } .ufca1267703ddc7a1b9061b7d5ddd94b5 , .ufca1267703ddc7a1b9061b7d5ddd94b5:hover , .ufca1267703ddc7a1b9061b7d5ddd94b5:visited , .ufca1267703ddc7a1b9061b7d5ddd94b5:active { border:0!important; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .clearfix:after { content: ""; display: table; clear: both; } .ufca1267703ddc7a1b9061b7d5ddd94b5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufca1267703ddc7a1b9061b7d5ddd94b5:active , .ufca1267703ddc7a1b9061b7d5ddd94b5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .centered-text-area { width: 100%; position: relative ; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufca1267703ddc7a1b9061b7d5ddd94b5:hover .ctaButton { background-color: #34495E!important; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufca1267703ddc7a1b9061b7d5ddd94b5 .ufca1267703ddc7a1b9061b7d5ddd94b5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufca1267703ddc7a1b9061b7d5ddd94b5:after { content: ""; display: block; clear: both; } READ: Construction Of A Single Storey House Construction EssayAfter suffering and straying from the path to enlightenment for so long, Siddhartha is able to learn some of the most important lessons in life upon his departure from the town. In despair, Siddhartha returns to the river, which initially laughs at him, where he learns that life continually flow and yet always there just as the river is (Hesse 131, 102). Siddhartha begins to understand that the present only exists for , not the shadow of the past, nor the shadow of the future which reflects the need for Siddhartha to live his life in the present (Hesse 107). Siddhartha realizes that regardless of the choices he makes he is always on the path to enlightenment and can learn everything from his own life. Siddhartha learns that it is good to strive downwards, to sink, to seek the depths of life (Hesse 105). Siddhartha brings himself closer to the hour of enlightenment by essentially learning how to find his inner Self by silencing all else. Through his time at the river, Siddhartha is able to continually learn, and it is in this manner that Siddhartha is able to move closer to his hour of enlightenment (Hesse 106). Meursault and Siddhartha reassess their lives thus far as they try to make sense of their beliefs and relationships. Meursault struggles to understand of all his thoughts and emotions which he previously saw no meaning in. Meursaults inability to determine whether or not he loves his mother and his feelings towards her death is reflective of his lack of understanding of his own emotions (Camus, The Stranger 65). The unattached manner in which Meursault treats his relationship with Marie, the woman he has been dating, also provides insight into his inability to have emotions towards another being. He admits that he probably dnt love her, however, is still willing to marry her because it dnt make any difference to (Camus, The Stranger 41). Fortunately, towards the end of the novel, Meursault is finally able to make sense of his life thus far and comes to the conclusion that despite his unengaged lifestyle, he ha been happy (Camus, The Stranger 123). Meursault realizes that life is a n ever-ending cycle and is therefore ready to live it all again (Camus, The Stranger 122). Despite Meursaults late epiphany, he is able to finally to take action and accept responsibility for his behavior. Meursault subsequently reaches his hour of consciousness. Likewise, Siddhartha reflects on his life and is able to see the value and purpose of each of his life experiences; he is able to reach his hour of enlightenment. Siddhartha is able to see the value in all of his life experiences by understanding that in order to truly find himself in his spiritual journey he has to seek the depths of life (Hesse 105). Despite the various paths Siddhartha has chosen on his journey to enlightenment, each has given him a better understanding of the nature of life. He realizes that with each person he becomes along his spiritual journey, he comes one step closer to enlightenment by obtaining the knowledge specific to each different person. As Siddhartha learns, the Buddha is essentially a part of everyone and his ability to discover his Self so many times allows him to finally reach his hour of enlightenment (Hesse 147-152). Throughout the novels The Stranger and Siddhartha, the protagonists are forced to come to terms with their innermost thoughts and emotions. Meursault has to deal with his mothers death, relationships with others, and own views on life in order to discover the purpose of his life. After reaching the end of his days, Meursault is finally able to take responsibility for his actions, make sense of his life, and reach the hour of consciousness. Siddhartha is forced to suffer through the thirst for knowledge as he strives to discover his true Self. Along the way, Siddhartha follows a variety of paths before realizing that they all lead to the same thing, to enlightenment. Siddhartha learns that, regardless of class or status, the Buddha is a part of everyone. It is this knowledge which allows Siddhartha to finally reach the hour of enlightenment. Although Meursault and Siddhartha differ in their lifestyles, they both are able to reach a full and final understanding of themselves and their place in the world.